J&See: Views on Marketing

Conversion Rate Optimization with Kurt Philip

Episode Summary

Cross-channel consistency, target segmentation and split testing are all part of Conversion Rate Optimization (CRO). In this episode, Meg Goodman speaks with CRO expert Kurt Philip about his company, Convertica. They discuss running online advertisements efficiently and creating a remote workforce during quarantine.

Episode Notes

In This Episode

• “Form Design Best Practices For the Best Sign-up Forms that Convert” by Kurt Philip https://convertica.org/form-design/

Links

• Kurt’s website: https://convertica.org/
• CRO Academy: https://www.facebook.com/groups/croacademy/
• Kurt’s LinkedIn: https://www.linkedin.com/in/kurt-philip-cro/
• J&C website: https://www.jacobsclevenger.com/
• Follow J&C on Twitter: https://twitter.com/jacobsclevenger