J&See: Views on Marketing

Creating Togetherness Between Sales & Marketing with Jeff Davis

Episode Summary

Misalignment is a problem across ALL industries. In the first episode of season 2, Meg Goodman talks to alignment expert Jeff Davis. They chat about finding the common ground between sales and marketing, adapting sales tactics for the 21st century and the future of B2B. Jeff's book, "Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue," is available on Amazon.

Episode Notes

IN THIS EPISODE:

• "Create Togetherness: Transform Sales and Marketing to Exceed Modern Buyers' Expectations and Increase Revenue" by Jeff Davis https://www.amazon.com/Create-Togetherness-Transform-Marketing-Expectations/dp/1733450408/ 
• "ZMOT: Winning the Zero Moment of Truth" by Jim Lecinski https://books.google.com/books/about/Winning_the_Zero_Moment_of_Truth.html?id=JU4J58bum24C 
• The Alignment Podcast: https://podcasts.apple.com/us/podcast/the-alignment-podcast/id1327438352?mt=2

LINKS:

• Jeff's website: https://www.jeffdavis2.com/ 
• Jeff's LinkedIn: https://www.linkedin.com/in/jeffreydavisii
• J&C website: https://www.jacobsclevenger.com/ 
• Follow J&C on Twitter: https://twitter.com/jacobsclevenger