J&See: Views on Marketing

How to Reach Women Through Marketing with Patti Minglin

Episode Summary

While women make up half the population, they influence 80% of purchasing decisions across all categories. So why do marketers often treat women as a niche group? Meg talks to "accidental entrepreneur" Patti Minglin, the CEO and founder of Go Girl Communications, to find out why reaching women through marketing matters, the mistakes marketers often make and the importance of women in leadership positions.

Episode Notes

Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.

Patti Minglin is the CEO of Go Girl Communications and one of the co-hosts of the Naperville Moms Network talk show on NCTV 17.