A nonprofit doesn't have the same marketing budget as a major company — but it still needs to create effective campaigns in order to achieve its mission. Meg talks to Brooke Wiseman, CEO of Blessings in a Backpack, a charity that provides food on the weekends for children who need it. Brooke and Meg chat about how nonprofits can make the most of limited resources through corporate partnerships, volunteer evangelists, social media and more.
Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.
Brooke Wiseman is the CEO of Blessings in a Backpack, a charity that mobilizes communities, individuals, and resources to provide food on the weekends for elementary school children across America who might otherwise go hungry.
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