J&See: Views on Marketing

Starting an Agency, Storytelling and AI with Ron Jacobs

Episode Summary

Meg Goodman talks to Ron Jacobs, founder and CEO of Jacobs & Clevenger (J&C) and co-author of the best-selling book "Successful Direct Marketing Methods." Together, they discuss the state of marketing today from storytelling and behavioral economics to AI and smart speakers.

Episode Notes

Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.