J&See: Views on Marketing

Ron Jacobs on Starting an Agency, Storytelling and AI

Episode Summary

Meg Goodman talks to Ron Jacobs, founder and CEO of Jacobs & Clevenger (J&C) and co-author of the best-selling book "Successful Direct Marketing Methods." Together, they discuss the state of marketing today from storytelling and behavioral economics to AI and smart speakers.

Episode Notes

Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.

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