In recent years, one of the oldest forms of media has undergone a complete digital transformation. Radio has evolved in the age of apps, AI and podcasting. Meg Goodman talks to Mark Long, production director for Townsquare Media in Boise, about the enduring reach of radio, the importance of local brands and the resounding power of a single sense — sound.
Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.
Mark Long is the Production Director for Townsquare Media in Boise, ID and the host of the Range Minded podcast.
IN THIS EPISODE: