J&See: Views on Marketing

The Evolution of Radio Marketing with Mark Long

Episode Summary

In recent years, one of the oldest forms of media has undergone a complete digital transformation. Radio has evolved in the age of apps, AI and podcasting. Meg Goodman talks to Mark Long, production director for Townsquare Media in Boise, about the enduring reach of radio, the importance of local brands and the resounding power of a single sense — sound.

Episode Notes

Jacobs & Clevenger (J&C) is an independently owned, full-service marketing agency located in Chicago.

Mark Long is the Production Director for Townsquare Media in Boise, ID and the host of the Range Minded podcast.

LINKS:

• J&C Website: https://www.jacobsclevenger.com/
• Follow J&C on Twitter: https://twitter.com/jacobsclevenger
• Mark Long: http://thisismarklong.com/http://thisismarklong.com/
• Townsquare Media: https://www.townsquaremedia.com
• Range Minded Podcast: https://www.stitcher.com/podcast/range-minded-podcast/range-minded

IN THIS EPISODE:

• AdAge Podcast with Bob Pittman: https://adage.com/article/podcasts/hold-podcast-bob-pittman/316634
• Zamzows: https://zamzows.com/
• Independence Indoor Shooting: https://www.iishooting.com